Strategy & content calendar
90-Day DTC Campaign & Content Calendar
A full 90-day launch strategy for a fictional sleep-products brand, plus an interactive, printable 14-field content calendar with a fully detailed sample month.
View full projectDemonstration Projects
Explore sample approaches to campaign planning, content, email, and future performance reporting. The brands, figures, and outcomes are fictional; they illustrate the format and thinking I could bring to your project, not promised performance. Your priorities and further instructions would guide the final approach. For descriptions of my actual professional work, see Work Samples.
Strategy & content calendar
A full 90-day launch strategy for a fictional sleep-products brand, plus an interactive, printable 14-field content calendar with a fully detailed sample month.
View full projectContest & giveaway
A complete mock giveaway for a fictional skincare brand — entry mechanics, post and Story assets, moderation plan, UGC permission process, and a KPI dashboard.
View full projectEmail marketing
A single-send email example for a fictional outdoor-travel brand, with subject-line testing, a desktop and mobile wireframe, and a pre-send checklist.
View full projectAutomation workflow
A Mailchimp-style welcome-and-nurture automation for a fictional aesthetics studio, mapped step by step with decision branches, suppression rules, and approval checkpoints.
View full projectAnalytics & reporting
A sample analytics readout pairing with the 90-day calendar above — six metrics, plain-language observations, and next-step recommendations, with every number labeled fictional.
View full project